Digital Marketing
Digital marketing
is a broad term that refers to various and different promotional techniques
deployed to reach customers via digital technologies.
Digital marketing is
embodied by an extensive selection of service, product and brand marketing
tactics, which mainly use the Internet as a core promotional medium, in
addition to mobile and traditional TV and radio.
Digital marketing is
also known as Internet marketing, but their actual processes differ, as digital
marketing is considered more targeted, measurable and interactive.
Digital Marketing Process
Digital Marketing is
having by some many multiple channels,
1. Website Building and Planning
2. Search Engine Optimization
3. Social Media Marketing
4. Google Ad words and PPC
5. Google Analytics
6. Display advertising
7. Email marketing
Website
Building and Planning
Web design encompasses many different
skills and disciplines in the production and maintenance of websites. The
different areas of web design include web graphic design; interface design; authoring,
including standardized code and proprietary software; user experience
design; and search engine
optimization.
The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as
new JavaScript API's, each as a new
but individual standard.
WordPress.com is a blog web hosting service provider owned by Automatic, and powered by the open
source Word Press software. This
website provides free blog hosting for registered users and is financially
supported via paid upgrades, "VIP"
services and advertising.
Search
Engine Optimization (SEO)
Search engine optimization (SEO) is the process
of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as
"natural," "organic," or "earned" results. In general, the
earlier (or higher ranked on the search results page), and more frequently a
site appears in the search results list, the more visitors it will receive from
the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search
and industry-specific vertical search engines.
Social Media Marketing
Social Media Marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing
programs usually center on efforts to create content that attracts attention
and encourages readers to share it across their social networks. The resulting electronic word
of mouth (eWoM) refers to any statement consumers share via the Internet (e.g.,
web sites, social networks, instant messages, news feeds) about an event,
product, service, brand or company, especially on social media
platforms.When the underlying message spreads from user to user and presumably
resonates because it appears to come from a trusted, third-party source, as
opposed to the brand or company itself, this form of marketing results in media
rather than paid
media.
Facebook
Facebook pages
are more helpful for Social Media Marketing. Create Company page and post
related them to our products and services. And also Create page campaign for
ads creation and improve the visibility of products and services across face
book. This is also one type of marketing will done on online. And also check
face book analytics and improve your business via face book.
Facebook allow a product
to provide videos, photos, and longer descriptions, and testimonials as
other followers can comment on the product pages for others to see.
Google+
Google+,
in addition to providing pages and some features of Facebook, is also able to
integrate with the Google search
engine. Other Google products are also integrated, such as Google Ad words and Google Maps. With the development of Google Personalized
Search and other location-based search
services, Google+ allows for targeted advertising methods, navigation services,
and other forms of location-based marketing and promotion. Google+ can also be
beneficial for other digital marketing campaigns, as well as social media
marketing. Google+ authorship was known to have a significant benefit on a
website's search engine optimization
(SEO), before the relationship was removed by Google. Google+ is one of the
fastest growing social media networks and can benefit almost any business.
LinkedIn
LinkedIn,
a professional business-related networking site, allows companies to create
professional profiles for themselves as well as their business to network and
meet others. Through the use of widgets, members can promote their various
social networking activities, such as Twitter stream or blog entries of their
product pages, onto their LinkedIn profile page. LinkedIn provides its
members the opportunity to generate sales leads and business partners. Members
can use “Company Pages” similar to Facebook pages to create an area that will
allow business owners to promote their products or services and be able to
interact with their customers. Due to spread of spam mail sent to job
seeker, leading companies prefer to use LinkedIn for employee's recruitment
instead using different job portals. Additionally, companies have voiced a
preference for the amount of information that can be gleaned from LinkedIn
profile, versus a limited email.
Twitter
Twitter allows
companies to promote their products in short messages limited to 140 characters
which appear on followers’ home pages.
Messages can link to the product’s website, Facebook profile, photos, videos,
etc. Twitter is also used by companies to provide customer service.[Some
companies make support available 24/7 and answer promptly, thus improving brand
loyalty and appreciation.
Google Ad words and PPC
Google Ad Words is an online advertising service
that enables advertisers to compete to display brief advertising
copy to web users, based in part on keywords,
predefined by the advertisers that might link the copy to the content of web
pages shown to users. Web pages from Google and from partner websites are
designed to allow Google to select and display this advertising copy.
Advertisers pay when users divert their browsing to seek more information about
the copy displayed, and partner websites receive a portion of the income they
generate.
Ad Words has evolved
into Google's main source of revenue. Google's total advertising
revenues were USD $43.7 billion in
2012. Ad Words offers pay-per-click (PPC),
that is, cost-per-click (CPC) advertising, cost-per-acquisition (CPA)
advertising, cost-per-thousand-impressions or cost per mile (CPM) advertising, site-targeted advertising
for text, banner, and rich-media ads,
and remarketing (also known as retargeting).
Google Analytics
Google Analytics is a premium web analytics service
offered by Google that tracks and
reports website traffic. Google launched the service in November 2005
after acquiring Urchin.Google Analytics
is now the most widely used web analytics service on the Internet.Google
Analytics is offered also in two additional versions: a subscription
based Google Analytics Premium targeted at enterprise users
and Google Analytics for Mobile Apps, an SDK that allows gathering
usage data from iOS and Android Apps.
Display
advertising
Display advertising is advertising on
web sites. It includes many different formats and contains items such as text,
images, flash, video, and audio. The main purpose of display advertising
is to deliver general advertisements and brand messages to site visitors.
According to eMarketer,
Facebook and Twitter will take 33% of display ad spending market share by
2017.Also, desktop display advertising has eclipsed search ad buying in 2014,
with mobile ad spending to overtake display in 2015
Email Marketing
Email marketing is
directly marketing a commercial message to a group of people using email. In its broadest sense,
every email sent to a potential or current customer could be considered email
marketing. It usually involves using email to send ads, request business, or
solicit sales or donations, and is meant to build loyalty, trust, or brand
awareness. Email marketing can be done to either sold lists or a current
customer database. Broadly, the term is usually used to refer to sending email
messages with the purpose of enhancing the relationship of a merchant with its
current or previous customers, to encourage customer
loyalty and repeat business, acquiring
new customers or convincing current customers to purchase something
immediately, and adding advertisements to email messages sent by other
companies to their customers.
